sponsored link

Sponsored links are text ads that are mainly displayed by search engines next to the results pages as paid placement and are in the context of the searched keyword.

However, such sponsored links can also be placed as paid outbound links on normal web pages for search engine optimization( SEO) and in particular for influencing the ranking.

Paid placement with organic and paid listing on Bing

Sponsored links are mainly placed on special keywords of websites with the highest possible ranking indexes and represent a certain link value. The keywords are linked to the web pages and help the sponsored link buyer's web page to stabilize and, if possible, improve its own ranking index.

If search engines detect sponsored links on web pages, they are penalized.