With mobile CRM, mobile customer relationship management, sales employees and service technicians can access the company's CRM system at any time in the field via their smartphone
or tablet. By accessing the company's CRM system, sales staff can call up the current database on the customer and simultaneously reconcile
in the back office
. For example, they can access previous repairs or visit reports from other colleagues.
the use of mobile-CRM is limited to the functions required in the field, thus eliminating many of the functions required in the back office and simplifying access to the most important customer data. By using Mobile-CRM, the efficiency in the field service is significantly increased. The adaptability and flexibility of mobile CRM applications play an important role here.