closed loop marketing

Closed Loop Marketing is an integral marketing approach from product development to marketing to the end consumer.

The closed loop approach follows the idea that marketers can create or improve the product itself based on customer feedback and market requirements. Closed loop marketing is about the status of a product, its sales, the cost of advertising campaigns and ultimately the return on investment( ROI).

This marketing concept can be used to ensure that, for example, the design of the product, the quality, the pricing and also the after sales services are perfectly in line with customer requirements. With the help of social media and the co-creation approach, that of user-generated product feedback and product improvements, the Internet offers perfect framework conditions for generating this customer feedback in real time.