microtargeting

Microtargeting is a personalized marketing concept that can be used extremely efficiently and in a target group-relevant manner to improve the level of awareness of people or companies.

Microtargeting is a systematic approach in which groups of people are captured and categorized according to their demographic characteristics or political views. The associated targets are reached via online services, social media or through traditional communication channels such as phone calls or home visits.

In microtargeting, the target groups are extracted from an immense data pool using data mining. The messages sent with microtargeting are PR and image information. The precise selection and narrowing down of the target group ensures that the groups of people addressed identify with the messages transmitted. Acceptance is therefore extremely high and so is success.