interactive packaging

Interactive packaging is a marketing tool that conveys information to the consumer and differentiates manufacturers from other manufacturers. Interactive packaging is about providing the consumer with important and interesting information about the packaged product or the manufacturer, or creating stronger consumer loyalty.

On such interactive packaging 2D codes are printed, or in the printed images are invisible codes that are activated with special apps with smartphones or tablets. These can be videos or 3D models, languageimages or texts that are intended to entertain, animate or activate the consumer to participate - for example in a sweepstake.

Interactive packaging is already being used at the point of sale( POS) to support sales. The consumer can scan the QR code in thestore and call up the information via the corresponding app.