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electronic brand (eBrand)

The term e-brand identifies brands that are created primarily for use on the Internet. Accordingly, e-branding is the systematic development of a brand on the Internet. The focus is on online marketing instruments such as banner advertising or viral marketing rather than classic marketing activities such as radio or TV advertising.

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Englisch: electronic brand - eBrand
Updated at: 27.03.2013
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Translations: DE