online marketing

Online marketing, also known as Internet marketing, e-marketing or web marketing, comprises all electronic marketing activities that can be carried out with the aid of the World Wide Web(WWW).

Key sub-strategies of online marketing include, for example, e-mail marketing, permission marketing, affiliate marketing, link marketing, content marketing, banner advertising, search engine optimization, database marketing, e-mail newsletters etc. The increasing importance of the Internet goes hand in hand with the growing significance of online marketing, and today it is impossible to imagine an integrated marketing strategy without it.

E-marketing is used by pure e-commerce companies as well as multi- channel providers or companies with only stationarybusiness. Compared with classic marketing measures, e-marketing sub-strategies offer a wide range of advantages in terms of price- performance ratio, reduction of wastage, interactivity, and personalization of marketing messages.