cross channel marketing

Cross-channel marketing is often equated with multi-channel marketing. However, most experts see cross-channel marketing as a further step toward multi-channel marketing.

Unlike multi-channel marketing, cross-channel marketing is not just about coordinating and controlling marketing activities in the various sales channels.

Cross channel marketing recognizes that today's consumer is constantly moving through different sales channels. He is still in the online store in the morning, in the company's realstore during his lunch break, on the street in the afternoon via smartphone mobile using Location Based Services( LBS) and at home with his family in front of the printed catalog in the evening. Cross-channel marketing has the claim to optimally adapt to the customer needs of this customer and to perfectly address them in the respective sales channel.