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In the context of the topic website

, the term authority stands for a website that has a high topic-specific relevance. An authority therefore appears much more frequently in certain topic-relevant search queries than other websites. The high dominance in certain topics is due to a high link popularity with many inbound links

. The more inbound links with corresponding relevance there are to a website, the higher its status is to be regarded, which is nothing other than authority. Authority presupposes high-quality content to which the backlinks refer. Authority does not come about with thematically irrelevant inbound links.

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Englisch: authority
Updated at: 06.02.2010
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