animated banner
Animated banners make use of animation to increase attention. Due to the existing movement and change of the banners, an animated banner can convey more information than a static banner.
An animated banner can be done by inserting different texts or by placing graphics behind them. The goal of animated banners is to increase attention and therefore the click-through rate.
The simplest form of an animated banner is two or more banners appearing in a row. For example, a text banner with two different texts, or the combination of text and graphic banners appearing one after the other.
Animated banners are usually created in the animated Graphics Interchange Format( GIF), Animated GIF, and can be displayed by all web browsers. The creativity in the design of the animated banners is limited by the allowed data volume.