reverse market

Reverse market describes a reversed information situation on the market.

In the past, the suppliers of goods and services often benefited from market intransparency and thus from higher realized prices. The Internet creates price and information transparency for the demanders to an unprecedented degree. This reversal of market conditions is described as reverse market and also means a shift of power in favour of consumers. Frequently, buyers also join together in groups and receive further discounts via group buying or power shopping.