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gross coverage

The term gross contacts or gross reach is a performance indicator in online advertising

. The gross contacts quantify all contacts that have been made, for example, within the framework of an online advertising campaign in a defined period of time. This also includes multiple placements on one advertising medium as well as additive placements on other advertising media. The key figure of gross contacts also includes multiple contacts to individual customers. This is in contrast to net contacts or net coverage, which excludes multiple contacts.

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Englisch: gross coverage
Updated at: 29.05.2012
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