frontend management

In e-commerce, frontend management provides the human- computer interface and is thus a decisive factor for the visitor's access to a platform and for the presentation of the products.

Front-end management forms the information channel and the distribution channel between the interested party or customer and the company's website with the range of goods. Communication between the customer and the platform takes place via this commercial channel. The presentation of goods and services, the simplicity and speed of interaction in the selection and purchase of products is a decisive factor in the success or failure of the website.

This includes the product presentation as well as the search criteria and aids in the frontend, additional information through links to further product information or testimonials, as well as an easily interpretable user guidance. Front-end management supports individual marketing, one-to-one marketing, gathers relevant data from user tracking.