user tracking
User tracking or web tracking refers to the tracking of the user behavior of Internet users. In user tracking, the cookies and log files are analyzed and conclusions are drawn as to where a customer logged on to the Internet from, which landing page, which web pages he visited and at which exit page he left the website.
In the case of web tracking, the number of page impressions can be identified from the data, as well as how long the user visited individual pages and which offers he used. From this, conclusions can be drawn about the attractiveness of the offers.
Companies use user tracking to place personalized offers and advertising for specific customers. From the point of view of data protection groups, user tracking is problematic and in some cases illegal. Many users use virtual private networks( VPN) to prevent user tracking.