electronic customer care

E-customer care is an important subcomponent of customer relationship management( CRM).

The aim of customer relationship management is to satisfy customer needs in the best possible way and to bind customers to the company in the long term. E-Customer Care supports this objective by providing an electronic information and communication system for all customer service-relevant processes.

Through E-Customer Care, a clerk can process a customer inquiry, whether it is made by phone, fax, e-mail, web inquiry or in person, on the same real-time customer information basis and provide information. Changes, comments and special customer needs are stored and available to every link in the customer service chain. Likewise, e-customer care can be used to maintain electronic communication with the customer and inform them, for example, about new models, enhancements or services of the purchased product.