Contextual advertising is an advertising approach in which the advertising correlates with the website content. The advertising complements the web page with suitable offers.
In contextual advertising, the topic interest is already analyzed with the search query and its keywords. Certain indicators point to the interest of the visitors, who find the product offer in the form of the contextual advertising on the called web page.
Contextual advertising is targeted advertising that is more successful and has higher click-through rates than other forms of advertising because it is thematically adapted to the web page. Examples of contextual advertising are tourism ads or airline ads on websites that discuss countries, landscapes and people. Google supports contextual advertising with Google Ads.