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banner blindness

Banner blindness means banner blindness in German. Such banner blindness describes the phenomenon of online users no longer noticing banner advertising after a certain period of

Internet use. Before banner blindness, a so-called banner burnout occurs, in which the attention of users and also the click rates continue to decrease. In the end, complete banner blindness occurs, so that users ignore the banners completely. Various studies have shown that this happens regardless of their content. The effect of banner blindness is a problem for the online advertising industry. It tries to achieve an ever higher degree of attention for banners through so-called sticky ads, audio ads and other forms of advertising.

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Englisch: banner blindness
Updated at: 22.04.2012
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Translations: DE