The concept of the attention economy comes from the information economy. Within the framework of this approach, people's attention is fundamentally regarded as a scarce commodity.
The concept of the attention economy is often used in the context of online marketing. Through the Internet and smartphones, potential customers are permanently exposed to advertising impulses and are often on the verge of sensory overload. The goal of online marketers is to get the necessary attention for a specific product under these conditions. The attention economy helps to understand when and where a potential customer can be addressed most efficiently in order to gain his attention.