advertorial
Advertorial is a neologism made up of advertising and editorial. It is a special form of advertising that is often not immediately recognized as advertising by the viewer and associated as an editorial contribution.
Advertorials combine editorial content with advertising messages from a company. They often consist of editorial text and images relating to a product or service and are placed in the editorial thematic environment.
Advertorials appear reputable and give the impression that they have been created by the editorial team of the website and are therefore independent. The user therefore pays more attention and credibility to an advertorial than to other forms of advertising, even though an advertorial is a paid online advertisement.
Advertorials can be found in the online world, e.g. advice websites, as well as in the offline world, in print products such as magazines and newspapers. In Germany , advertorials must be labeled as advertising or advertisement in accordance with legal requirements.