web controlling

Web controlling deals with the analysis and control of essential key performance indicators( KPI) of websites, e.g. the click-through rate( CTR), the dwell time or the conversion rate.

Web controlling enables statements to be made about user behavior in relation to specific websites. Web controlling instruments are based on analyses of log files and cookies as well as on evaluations of advertising servers. In addition to continuous performance measurement, web controlling also provides approaches for website optimization.