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prosumer

Prosumer is a neologism made up of producer and consumer.

The term prosumer stands for the change of the classic consumer role through the Internet. The end customer is now not only the consumer of a product or service, but often the producer or co-producer of products and content through co-creation approaches and user-generated content. One example is the online travel review portal Tripadvisor, where customers make their own hotel reviews and share them with other users.

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Englisch: prosumer
Updated at: 27.03.2013
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