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partner relationship management (PRM)

Partner Relationship Management (PRM) focuses on the relationships with a company's suppliers.

In terms of approach, Partner Relationship Management is comparable to Customer Relations hip Management (CRM) with similar processes. The difference between the two relationship approaches can be seen in the fact that Partner Relationship Management refers to suppliers and business partners, while Customer Relationship Management refers to customers.

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Englisch: partner relationship management - PRM
Updated at: 10.06.2009
#Words: 48
Translations: DE