online survey

An online survey is an online survey via the Internet. In the case of an online survey, the target group addressed receives a questionnaire via the Internet, which must be completed and returned to the relevant institution.

The questionnaire is designed in such a way that the answers are stored directly in a database and can be evaluated and analyzed using statistical software. To provide an incentive for completing the questionnaire, online surveys are often combined with attractive offers such as a free e-book or participation in a prize draw.

Companies use online surveys to learn more about their customers, their demographic composition such as schooling and education, their social status and operational function. Another important aspect of the survey can be related to the company's image, services and products so that they can be improved and adapted to market needs.