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customer application costs

The term Customer Acquisition Costs is a financial indicator. Customer Acquisition Costs include the costs that a company has to spend to acquire a new customer. These costs include, for example, the cost of banner ads to be placed or potential performance payments to affiliateprogram partners for acquiring/referring a new customer. A very comprehensive definition of customer acquisition costs also includes the calculation of internal costs, such as the share of all sales-related overheads in the company that is necessary for customer acquisition, e.g. the costs for the premises of the sales department.

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Englisch: customer application costs
Updated at: 03.05.2012
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Translations: DE