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ad rotation

Ad rotation, also known as banner rotation, is a commonly used online advertising technique.

With ad rotation, the ad space is automatically switched from one banner ad to another according to certain criteria. The criteria for banner rotation are set and switched automatically. They can be based on time, a frequency cap or run of site, the number of page impressions or ad clicks ordered, recipient groups relevant to the topic, the budget available and various other criteria.

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Englisch: ad rotation
Updated at: 13.03.2017
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