Websites are designed in such a way that certain areas are set aside for advertisements, the banners. In order to accommodate the various advertising formats or banner formats, these advertising spaces have standardized sizes.
From some banner formats, one can draw conclusions about the position of the advertisement. For example, from the Top Banner designation, whose advertising space is located at the top of the web page, or the Content Banner, which is displayed within the content.
Advertising formats are unified in size and standardized by the Internet Advertising Bureau( IAB). Their size is specified in pixels as a width-height specification. The standardized advertising banner formats include the standard banner or full-size b anner with a size of 486 x 60 pixels, the super banner or big-size banner with 728 x 90 pixels and the half-size banner with 234 x 60 pixels.
The skyscraper has become the standard portrait format on the right or left edge of the screen. It has an advertising format of 120 x 600 pixels and in the wider version as Wide Skyscraper 160 x 600 pixels. In addition, there is also the Half Skyscraper with a format of 120 x 300 pixels. The Wallpaper is an angled advertising space that is larger than the Super Banner plus an enlarged Wide Skyscraper.