Website as a Service (WaaS) is a concept for the cost-effective creation and updating of a company's own website. The WaaS concept does not require high investments in technology and personnel
to design, implement and constantly update the company's website, but instead incurs fixed costs for web specialists with which the website operator can calculate. In contrast to the classic web operation, where companies create and manage their website on their own, Website as a Service (WaaS) uses services from independent specialist companies. These companies design the website according to company specifications, take care of the content, maintain up-to-date content and guarantee reliable website operation. Depending on the WaaS concept, the WaaS companies provide regular reports on the use of the website and also offer search engine optimization.