view time

View Time means viewing time. In the web world, it is the amount of time a visitor spends looking at a web page. If it is the viewing time of a banner advertisement, it is called Ad View Time.

View time begins when the web page is called up and ends when the user switches to another web page. From this, conclusions can be drawn about the attractiveness and depth of information of a web page, which is important for the corresponding online advertising.

The viewing time is recorded in the log files. This is often the duration of a visit to a web page, which consists of various text and graphic elements, or the duration of a visit to a website.