vanity URL

Like a vanity number, a vanity URL is an Internet address (URL) that is easy to remember and that establishes a link to a company or a product.

A vanity URL is similar to vanity numbers used in telephone networks and mobile networks. As for vanity URLs, there are quite a few social services that offer Internet address selection as a service. Domain names for vanity URLs are generally shorter than classic Internet addresses and include the company or organization by name. However, the Internet address must be purchased from a provider.

The aim of vanity URLs is to improve memorability and external presentation with consistent branding.