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vanity URL

A vanity URL, like a vanity number, is an Internet address (URL) that is easy to remember and relates to a company or product.

A vanity URL is similar to vanity numbers used in telephone networks and mobile networks. As far as vanity URLs are concerned, there are quite a few social services that offer Internet address selection as a service. Domain names for vanity URLs are generally shorter than traditional Internet addresses and include the company or organization by name. However, the Internet address must be purchased from a provider.

The aim of vanity URLs is to improve memorability and external presentation with consistent branding.

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Englisch: vanity URL
Updated at: 10.01.2019
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Translations: DE