user profile

A customer profile, user profiles, is a collection of data on a specific customer or Internet user.

The information on a customer profile can relate, for example, to socio-economic data such as age, income, etc., to the presence in social networks or to the purchase history of a particular customer. The term digital profiling is used to describe the process of building a user profile of a customer. The user profile created can be used to better map the user's customer needs and to offer him suitable offers, for example in the form of banner advertising or search results.