user experience (UX)

User experience (UX) is about the experience a user has with a product or service.

Through user experience, digital experiences are rendered efficiently, effectively, and sometimes entertainingly. In digital marketing, it is often about the user interface and usability of digital products. For example, it's about the experience of using a browser or how a user evaluates the ordering process on a website.

User experience is about whether a product is useful, easy to use, and serves its purpose. Whether it is needed, is a valuable aid, and whether the user can solve his tasks with the product.