up selling

Up-selling is a sales strategy to sell customers higher value products or services than they originally planned.

In online shops, up-selling is done by displaying higher-value products next to the search results for the actual product. Likewise, based on the customer's purchase history, customized offers are offered when the higher value item is purchased, such as a longer warranty. The use of up-selling strategies pursues the goal of realizing higher sales and higher profit margins per customer.