A transition ad is an online advertisement on websites
. As can be seen from the name, a transition ad is placed at the transition from one web page to another. It is a kind of interstitial banner that fills the current browser window or opens a new window like a pop-up banner. Transition ads are only displayed for a few seconds and disappear afterwards or at the latest when the new web page has loaded. Due to shorter website loading times, the use of transition ads makes little sense.