transactive banner

Transactive banners enable the complete processing of customer transactions on their banner space. They contain the necessary product information and all relevant sales services to process the sale of a product.

This special banner format allows advertisers to actively approach the customer instead of waiting for the user to go to the corresponding web page. Transactive banners are technically much more complex than traditional banners and are mostly programmed in Java or Shockwave.

In addition to being able to transact business, the user can also access the provider's website via the Transactive Banner.