time to market (T2M)

Time to market (T2M) is the time from the development of a product to its marketing. This period can be shortened by ready-to-use chip solutions, which can give a product a head start in the marketing phase.

Typical technologies to keep the time to market as short as possible are ASICs, Application Specific Standard Products( ASSP), Chip on Board( CoB), System-on-Chip( SoC) and some others. In a mathematical context, "Time to Market" is the quotient between the time of production start minus the time for idea generation and the total time unit in months or years.

Time-to-market is one aspect of collaborative business, which contributes with many other factors to the improvement of the value chain.