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time to market (T2M)

Time to market (T2M) is the time from the development of a product to its marketing. This period can be shortened by ready-to-use chip solutions, which can give a product a head start in the marketing phase.

Typical technologies to keep the time to market as short as possible are ASICs, Application Specific Standard Products( ASSP), Chip on Board( CoB), System-on-Chip( SoC) and some others. In a mathematical context, "Time to Market" is the quotient between the time of production start minus the time for idea generation and the total time unit in months or years.

Time-to-market is one aspect of collaborative business, which contributes with many other factors to the improvement of the value chain.

Englisch: time to market - T2M
Updated at: 18.10.2013
#Words: 117
Links: period (T), chip, phase, application specific standard product (IC) (ASSP), chip on board (package) (CoB)
Translations: DE

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