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sticky ad

A sticky ad or sticky banner is a special form of advertising. It is a banner ad

that appears when a web page is called up and always remains visible to the Internet user even when the page is scrolled up or down. A sticky banner has the top edge of the banner always at the edge of the browser window. That's why sticky banners are also called scroll banners or scroll ads.

Often sticky ads are not blocked by pop-up blockers or other filters. Due to this penetration, it is a particularly unpleasant form of online advertising

for the Internet user.

Skyscrapers as sticky banners

Skyscrapers as sticky banners

Skyscrapers are often designed as sticky banners, so that they are always visible regardless of the scroll position.

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Englisch: sticky ad
Updated at: 05.05.2019
#Words: 134
Translations: DE