A sticky ad or sticky banner is a special form of advertising. It is a banner ad that appears when a web page is accessed and always remains visible to the Internet user even when scrolling up or down the page.
A sticky banner has the top banner edge always on the edge of the browser window. That is why sticky banners are also called scroll banners or scroll ads.
Often Sticky Ads are not blocked even by pop-up blockers or other filters. Due to this penetration, it is a particularly unpleasant form of online advertising for the Internet user.
Skyscrapers are often designed as sticky banners, so they are always visible regardless of the scroll position.