Sponsoring, also known as online sponsoring on the Internet
, is a sub-area of the marketing strategy and the communication strategy of companies. A sponsor supports an individual person, group, organization or company in the form of financial contributions or by providing goods or services. The aim of sponsoring is to generate positive effects for the company. Sponsoring is usually made visible by the addition "Sponsored by". Offline events such as Formula 1 and the Football World Cup can be supported by online sponsoring - exclusive presentation of online content.