Social shopping promises an eventful shopping experience. In this social commerce, users can actively contribute, exchange information, advise each other and, if necessary, charge money for their contribution. Social shopping stands for "having more fun in shared shopping experiences". And for this there are also the corresponding national websites that have adopted the social shopping trend from the US role models Kaboodle.com, Etsy.com, edelight.com or Thisnext.com: iBOOD.de, Edelight.de, smatch.de, DaWanda.de or Shoppero.de and various others.
Whereas classic e-commerce is all about products, ranges and prices, social shopping is all about people, referred to here as shoppers, and exchanges with others. The shopping partner is found by presenting one's interests and preferences and thus finding shoppers with similar interests with whom one can exchange ideas, browse through offers and assortments and who can give tips, make suggestions and recommendations.
There are many different approaches to social shopping. They can express themselves in an open shopping community that buys together in group-buying, in a high-quality assortment of goods, in low-priced bargains, or in a sales policy that offers only one product a day, as with Woot.com.