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social media marketing (SMM)

Social media marketing (SMM), built on social media, is a marketing tool used by companies in combination with other communication techniques. Social media marketing can start in social networks, it can use moods, opinions, comments and recommendations from private people, suppliers and buyers to improve the company's image.

Like other marketing tools, social media marketing is intended to increase awareness of the company and its products. It is meant to increase sales of the products, used in search engine optimization it is meant to increase traffic to the company website, generate a higher click-through rate and more leads.

Marketing strategies equally mesh with PR activities and market research. In these areas, too, social media marketing can make important contributions to the presentation of the company and its portfolio of services.

The well-known social networks such as Facebook, LinkedIn, Twitter, YouTube and various others serve as platforms for social media marketing. Companies and private individuals can share their opinions and experiences on these platforms.

Informations:
Englisch: social media marketing - SMM
Updated at: 21.08.2014
#Words: 163
Links: media, social media, tool, communication (COM), image
Translations: DE
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