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social analytics

Social analytics or social media analytics are processes used to collect, analyze and evaluate the behavior of people among themselves and their relationships and interactions with specific companies and topics.

Such interactions and associations take place in communities of social networks, in their blogs and chats, where social analytics analyze and evaluate sentiments. This includes analyses of the image of companies, products and services. Refined techniques can be used to create text-based analyses, future models and recommendations.

One goal of social analytics is to implement the results in social engineering to thereby influence visitors of online stores in their buying behavior, another is social media marketing to improve the image of companies or their products. There are various tools for social analytics with intuitive user interfaces that can be used to react promptly to critical pitches, bullying or shitstorms.

Englisch: social analytics
Updated at: 20.09.2017
#Words: 139
Links: social media analytics, image, text (TXT), social engineering, online (OL)
Translations: DE

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