With site placement, entire websites of an advertiser are booked and placed on third-party websites
that are closely related in terms of theme. Site placement is about creating a direct connection between the two booked websites in order to make the advertiser's name
, logo and products better known. Due to the thematic proximity and the level of awareness of the website, the advertiser's website participates and is listed higher in the search result lists. For example, providers of mobile phones and smartphones could use site placement to book and place a website on the website of mobile phone providers.