Ship-to-order is a production strategy that is frequently used in online trading.
Ship-to-order products are assembled only after the customer has placed an order and selected the individual components and performance variants. The process saves costs on the production side, as there are no warehousing and capital commitment costs for finished goods. At the same time, the risk of not being able to sell finished goods due to market changes is reduced. DELL was one of the first companies to successfully make this production strategy part of its business model.