The Search Engine Result Page (SERP) is the search engine results page where the results are listed. Such a results page contains the absolute number of search results, the number of results pages and an abstract of the search results.
Each individual search result consists of the title line, a teaser and the Uniform Resource Locator( URL). In most search engines, the search word is marked in both the title bar, the teaser, and the URL by a bold grade. The order of search results is subject to a dynamic process determined by various search engine optimizationparameters.
In addition to keyword-based organic result listings, various search engines also offer algorithmic result pages. Furthermore, in addition to organic listings, paid listings are also displayed in the results pages for paid placement.