Scoring is used to make assessments. In online retail, for example, lead scoring is used to evaluate customers in terms of their purchasing behavior, or credit scoring is used to evaluate the customer's creditworthiness.
and the likelihood that a purchase will occur. The value of such leads can vary from company to company, as well as from product to product. Therefore, marketing and sales departments use a scoring system to classify leads according to customer interest and depth of information. Credit scoring is based on past purchasing and payment behavior, as well as other socio-demographic data such as income, marital status, place of residence, occupation, and so on. This automatic estimation of future payment behavior is an important decision determinant for order processing and the decision whether, for example, to deliver via invoice instead of cash in advance.