scoring

Scoring is used to make assessments. In online retail, for example, lead scoring is used to evaluate customers in terms of their buying behavior, or credit scoring is used to evaluate the customer's creditworthiness.

Lead scoring evaluates leads and the likelihood that a purchase will occur. The value of such leads can vary from company to company, as well as from product to product. Therefore, marketing and sales departments use a scoring system to classify leads according to customer interest and depth of information.

In credit scoring, the assessment is based on past purchasing and payment behavior, as well as other socio-demographic data such as income, marital status, place of residence, occupation, etc. This automatic estimation of future payment behavior is an important decision determinant for order processing and the decision whether to deliver via invoice instead of prepayment, for example.