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sales force automation (SFA)

Sales Force Automation (SFA) is an application program

that supports certain business and sales activities such as inventory, sales operations, analysis, and forecasting. SFA programs are geared toward commercial, sales, and distribution needs. SFA user programs typically include databases for creating Web sites, e-mail clients, and applications that reduce client programming overhead. Due to the modular structure of the SFA software, the user can configure his SFA program according to his needs.

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Englisch: sales force automation - SFA
Updated at: 18.01.2013
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