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run of site (ROS)

Run of Site (ROS) is a term from online advertising. With the Run of Site specification, it is determined when booking the banner format that the booked number of ad impressions

can be switched free of specifications. With this type of booking, the website provider is not given

a frequency cap or other time-related insertion frequencies for the insertion of the web advertising, nor any topic- or product-specific placement regulations. With Run of Site, the banner to be placed has no fixed position on the website

and can be distributed across the website. The booking quota for an ROS campaign can be distributed as desired over the booked period. Run-of-Site ads are less expensive than other banners and have a lower success rate.

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Englisch: run of site - ROS
Updated at: 11.03.2017
#Words: 132
Translations: DE