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revenue model

The revenue model refers to the generation of sales or income within the framework of a business model.

The revenue model is the core of every business plan, as it monetizes the service or product creation of a company. Especially for start-up companies in the online space, the revenue model is often not mature or subject to incorrect assumptions, often leading to the failure of the online offering. It is not uncommon for online companies to have to adjust their revenue model accordingly during the runtime, as competitors suddenly offer content or services free of charge.

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Englisch: revenue model
Updated at: 27.03.2013
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