The ranking algorithm is the mathematical model according to which websites
are calculated in their ranking order. The ranking algorithm is one of the best-kept secrets of search engine operators. The algorithms
include a hundred and more factors that are included with different weighting in theresults pages (SERP) of search engines
. Since each search engine uses its own ranking algorithms, constantly develops them further, modifies them and adds more powerful ones, the same web pages appear in the results pages of different search engines on completely different positions.